We have developed a process to help you identify and address disruptors, or even better, to become the disruptor yourself. The Stealth Competitor Process is our latest creation, designed to meet the growing needs of innovative companies.
“Disruption is an English term that defines an interruption in the usual way a system, process, or event operates. Disruptors shake up and destabilize an existing market, industry, or technology, creating something new, more efficient, and more profitable. It is both destructive and creative.”
Clayton Christensen, Harvard Business School
What was on the agenda at Barnes & Noble’s board meeting when Amazon launched? Or at Blockbuster when Netflix appeared? There are many well-known examples of organizations that ignored the existence of an imminent and invisible threat until it was suddenly too late. A new player emerges without warning, leaving little time to react and causing devastating market share loss.
It may be true that no one can predict exactly what the future will bring, but it is entirely possible to identify trends that could lead to a disruptive threat. By doing so, an organization takes the time to reflect and defend itself against a potential threat OR, even better, adopt that very threat and dominate the market, or a new market.
DPI’s Stealth Competitor Process allows businesses to systematically look beyond their traditional competitive environment and determine how a current competitor, a startup, or an “outsider” could radically change the way the game is played in their industry. Barnes & Noble and Blockbuster may not have seen the imminent threat rise within their competitive arena. However, it’s likely someone in those companies did identify it, but their voice went unheard.
That’s why the process brings together and cultivates innovative ideas from your emerging talents, often unknown or ignored by the board and/or senior management. We challenge them to work together and propose a new business model that could bankrupt your organization !
BY MICHEL ROBERT
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